Messages
7/16/2024
16 : 14
Do this in your next PR pitch subject line...
Exciting announcement before we jump into subject line tips! Along with Nora, Kirsten is now also available for 1-1 consulting. Since we founded Wolf Craft, Nora has worked 1-1 with creatives to help
6/25/2024
18 : 4
If you're unsure about how to email editors...
Quick question for you before we get into it. Did you sign up for our gift guide pitching workshop but miss the live event? You're in luck! Since it was so popular, we've added two more in July
6/11/2024
16 : 14
Curious how to use price point in your PR pitch?
Often you can include price right in your subject line. Here's how. Your email subject line is arguably the most important part of any pitch. Editors will decide to open your email, or send it
6/4/2024
19 : 14
Nail your next media pitch
PR tips from our founder Nora Wolf Using two examples from real businesses, this month's edition includes tried-and-true PR tips to ensure your stuff is a good fit for the editor you're
5/21/2024
17 : 14
Has this happened in your business?
Dear readers, Can you relate to this? We had an experience recently that's so common. We thought a bunch of people (that's you, dear reader) knew about something we offer, but actualllyyyyy,
5/14/2024
16 : 14
If you want editors to open your emails...
... here's a quick tip to improve your pitch subject lines. A quick ask before we get into it. Our friends over at Proof to Product working on a report to help product folks make better business
5/1/2024
20 : 4
Every viral brand has these 5 things in common ⚡️
See if your brand checks all the boxes... Branding, branding, branding. Like, PR, it's an oft-misunderstood area of business building. Many people think a logo, some colors, and a font constitute
4/23/2024
16 : 4
The secret ingredient to media success
PR tips from our founder Nora Wolf In this month's edition is all about *the most important* element of successful media outreach—photography. You may have some photos, but if the backgrounds are
4/13/2024
8 : 14
LAUNCH: Group Coaching Calls (at a deep discount)
Learn to do your own PR in a group of your peers. We're piloting a new thing! A lot of folks have responded to our past emails saying they want to be part of group coaching sessions and I'm
4/9/2024
18 : 4
If you want to get press in May...
...and our advice on how to keep it simple. This PR tip is timely because Mother's Day pitching is just around the corner! Like we've said, the most important part of your pitch isn't even
4/3/2024
20 : 4
Pitch the right editors with the right stuff
PR tips from our founder Nora Wolf In this month's edition, you'll get advice on picking the right publications for your work and how to make sure it fits their editorial point of view. Also,
3/19/2024
17 : 4
Tip 2: write pitch subject lines editors *actually* open
The most important part of your pitch isn't even in the pitch. It's the subject line. Editors will decide to open your email, or send it straight to the trash, based on the subject line.
3/12/2024
17 : 4
How to create a high impact press page
... and why you need one (with examples!) Plus, we're honorees! Honored to be Honored! Last week Kirsten and I quietly found out that Wolf Craft was selected a honorees for the PR Net's 2024
2/27/2024
18 : 4
Your PR questions answered: get more newsletter sign-ups
Tips from our founder Nora Wolf In this month's edition: tips to get more subscribers with your newsletter pop-up how to package your business if it has a lot of different components A quick *final
2/20/2024
16 : 14
Feeling stuck with your brand images? Check this out.
Free workshop with branding and photography expert! Hi there! Do you know in your gut that your website and social media are mish-mash of inconsistent visuals? Just like those brands you scroll past on
2/13/2024
16 : 24
How to write pitch subject lines editors *actually* open
The most important part of your pitch isn't even in the pitch. It's the subject line. Editors will decide to open your email, or send it straight to the trash, based on the subject line.
2/6/2024
16 : 14
Create brand photos that increase sales & press
Because we know great photography is the not so secret weapon of successful creative businesses! We're sitting down to write this on the tails of our Tweak & Edit PR Review workshop. Hello to
1/31/2024
19 : 4
Your PR questions answered: level up your business & focus your energy
Tips from our founder Nora Wolf In this month's edition, we're covering big business strategy and content topics with in-depth answers! Quick question before we jump in- Last year we asked how
1/29/2024
15 : 14
Whatcha doin' tomorrow?
At the end of last year, we asked our amazing newsletter subscribers, like you, what would be most helpful for your business in 2024. And the most popular option was- A workshop about how to improve
1/17/2024
15 : 4
What it takes to make your business press worthy
...be a fly on the wall to learn how Hi there, Wouldn't you love to be a fly on the wall to learn how your peers are growing their business and getting such great press?? You're in luck!